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SC Labs, Leafly.

How better testing empowers good cannabis

When you look at a cannabis label, you probably notice the THC potency percentage first, and maybe you even choose your purchases based on the most THC for your dollar. But that label can be seriously misleading—in more ways than one.

The rush to get the best THC numbers has led to some shady practices, including “lab shopping,” where cannabis producers seek out labs they know might toss them a few extra percentage points. Because labs don’t want to lose business, it’s not that hard to find one that will play along.

The pot geeks know about it [terpene categorization] and do already, but to get your casual consumer thinking in that way, the retailers really have to start embracing it and organizing their retail shelves around terpenes.

Josh Wurzer, Co-Founder and President, SC Labs

That’s one big reason to stop trusting the label, but it still misses the bigger picture…